How Builders Can Add Pool Construction to Their Business Model 



December 2, 2024
 / 

As a builder, expanding your business model to include pool construction may seem like a big leap. However, incorporating pools—especially fiberglass inground pools—into your offerings can significantly boost your revenue, attract more clients, and enhance the overall value you provide. With the right resources already at your disposal, adding pool construction to your business is easier than you think. In this blog, we’ll explore why and how builders can seamlessly integrate pools into their business model.

The Resources Builders Already Have

Builders already possess much of the infrastructure needed to offer pool construction services. By leveraging your existing resources, you can easily transition into this high-demand industry. Here’s how:

  • Skilled Labor: Your team is already experienced in construction, excavation, and landscape management. With some additional training, they can quickly adapt to fiberglass pool installation.
  • Established Vendor Relationships: Builders have strong relationships with suppliers, many of whom can also provide the materials required for fiberglass pool installations.
  • Customer Base: Your existing clientele may be interested in adding a pool to their backyard. By offering pool construction services, you can upsell and provide a comprehensive solution.

How to Integrate Pool Construction into Your Existing Workflow

Integrating pool construction into your current business workflow doesn’t have to be complicated. Here’s how to streamline the process:

  1. Training: Pool installation may require some new skills, but with training, your team can easily transition. At Pool Brokers USA, we offer installation training to ensure your team has all the knowledge needed for a seamless process.
  2. Logistics Management: Your current project management systems can be adapted to handle pool construction. Coordinate schedules with your team, suppliers, and clients to ensure smooth delivery and efficiency.
  3. Suppliers and Materials: Purchasing fiberglass pools from trusted suppliers like Pool Brokers USA will allow you to access high-quality materials at competitive prices, increasing your profitability.
  4. Update Your Marketing Materials: Let your clients know that you now offer pool installation by updating your website and promotional materials. Position yourself as a one-stop-shop for both home construction and backyard development.

The Financial Benefits of Adding Pools to Your Business

Adding pools to your business model is not just a service upgrade—it’s also a smart financial move. Here’s how it can help your bottom line:

  • Increased Revenue: Pool construction offers an additional revenue stream. Pools can be a high-ticket item that boosts your profits.
  • Upselling Opportunities: With pools as part of your service offerings, you can offer package deals, such as a new home build with a pool, or discounts on pool installations with certain home construction projects, which can further increase sales.
  • Stronger Brand and Reputation: By offering pools, you position your business as a full-service provider, capable of handling everything from home builds to backyard transformations. This can help you attract a wider range of clients who appreciate the convenience of having one contractor handle it all.

Why Fiberglass Pools Are the Ideal Solution for Builders

Fiberglass pools offer several advantages that make them the perfect choice for builders looking to expand their services. Here’s why fiberglass pools are ideal for your business:

  • Quick and Easy Installation: Fiberglass pools are faster to install than concrete pools, meaning quicker turnarounds for clients and higher productivity for your business.
  • Durable and Long-Lasting: Fiberglass pools are resistant to issues like cracking, staining, and fading, ensuring that your clients enjoy a pool that lasts for years.
  • Cost-Effective: Fiberglass pools are often more affordable than concrete pools due to their efficiency in manufacturing and installation. 

Managing Customer Expectations

Successfully incorporating pools into your business requires clear communication with your clients. Here’s how to manage expectations:

  • Educate Clients: Be transparent about the process, timeline, and costs involved in adding a pool to their home. Ensuring that they understand the full process of the project helps build trust.
  • Set Realistic Timelines: Make sure your clients know when to expect their new pool. Use your project management expertise to create a realistic, efficient timeline.
  • Focus on Quality: Ensure your team delivers excellence in both construction and customer service to keep clients happy and encourage referrals.

Grow Your Business by Adding Pools to Your Offerings

Integrating pool construction into your business model is a smart move that can boost revenue, enhance customer satisfaction, and set your company apart from competitors. With the resources you already have, adding fiberglass pools to your services is easier than you think. 

If you’re ready to expand your business and take on pool construction, Pool Brokers USA is here to help. Our team will provide installation support to seamlessly incorporate pools into your business model. Contact us to learn how we can help you expand your business! For more information, view our pool models or visit our blog and FAQ page.

Pool Brokers USA provides affordable fiberglass inground pools for any size backyard! We help families bring people together and create memories that will last a lifetime. To learn more, visit our frequently asked questions or request a quote today!